Published on: February 4, 2021

Safety is the new luxury

LAKE PLACID – Earlier this winter, we blogged about the many COVID protocols and the expense undertaken by the Mirror Lake Inn to keep staff and guests healthy and safe, all under our theme of Safety Is The New Luxury. We continue those thoughts this week.


While the Mirror Lake Inn staff continues to be vigilant about surfaces and common areas like the library and the lobby, the lion’s share of recent infrastructure investment has focused on the disinfection and sanitization of the property’s air. “While we acknowledge the continued importance of disinfecting touchpoints and surfaces, my team and I have let the science guide us and the science says air is the primary vector for virus transmission,” continued Weibrecht. “Where the science goes, we follow and make the necessary investments. At the end of the day, it is our responsibility to keep our guests and staff safe and we take this responsibility very seriously.”

Wood-panelled hotel lobby seating area with a UV light ceiling fan
UV-C Enabled Ceiling Fan

Recognizing UV-C technology is the gold standard in air sanitization, ownership recently procured Haiku UV-C ceiling fans and HoMedics standing air sanitizing units which employ UV-C, ionization and HEPA filtration technologies. Haiku ceiling fans are billed as the world’s first smart fan with built-in automatic adjustments, while HoMedics is a known innovator in health and wellness technology. These latest additions supplement the UV-C filters installed in all air circulation systems (HVAC) prior to reopening on June 26, 2020.

The Inn’s owner then detailed how the process actually happens.

“The new ceiling fans have been installed in the living room, library, lobby, conference center and View Lounge. These units are designed to pull the air through the room and over the top of the fan. As that occurs, the virus is killed by the UV-C light integrated into the fan’s design. These fans have also been installed in The Cottage Cafe, in addition to the implementation of UV-C filters in the air handling systems. Finally, UV-C lights have been added to the top of the beams in The Cottage’s vaulted ceiling so that as air moves throughout the entire building, it is constantly being sanitized.”

Similar attention has been given to the Four Diamond The View Restaurant.

“In addition to constantly sanitizing The View through the UV-C filters in our ventilation system, we use industrial grade UV-C devices to additionally clean the air in our dining room on a daily basis.”

Of course, the Adirondacks of Upstate New York that surround the Inn provide some of the cleanest and purest air on our planet. Management wholeheartedly endorses this natural environment and urges guests to partake in our Great Outdoors. Ski, skate, hike, snow shoe, walking, running – whatever your preference, you’ll feel much better at the end of the day. To make that more enticing, the hotel has introduced a new outdoor skating rink on the Inn’s tennis court. This new rink will complement the skating and hockey surfaces that the Inn creates on Mirror Lake once temperatures allow. You can then warm up outside at one of four fire pits recently procured.

If chess is your game, guests can play the Inn’s oversized version outside on the snow-covered lawn of the Mountain View building.


A ski equipment room containing black skis and black ski boots
Skis, boots, poles and helmets for rent at the Mirror Lake Inn’s onsite ski shop

Skiers will be happy to know that the Mirror Lake Inn is the only lodging property in Lake Placid with its own ski shop. It comes with personalized service from brothers Andrew and Ethan Weibrecht, sons of Ed. Andrew won Olympic silver and bronze medals in super G, and is a member of the U.S. Skiing Hall of Fame and Museum. His younger brother, Ethan, is a former NCAA Division I collegiate skier and Freeride World Qualifier Tour Member. Leave your gear at home and leave your equipment needs in their capable hands. With a fleet of performance adult skis, boots, poles and helmets including top of the line premium skis from the Head Ski’s 2021 line, they’ll hook up guests with a world-class fit to best match each skier’s abilities. However, if you wish to bring your own equipment from home, Andrew and Ethan offer complete ski preparation to get you carving and arcing down Whiteface Mountain. In addition to the convenience factor and expert advice available from the brothers, the Inn’s ski concierge services give guests the peace of mind of knowing they can avoid potentially congested commercial ski shops and rental areas.


In a video address to hotel workers, Ed Weibrecht beseeched his employees to be vigilant in combatting COVID-19 when away from the Mirror Lake Inn, encouraging them to take control of the situation and help themselves. Yet, his words are a good reminder for everyone.

COVID reminders in Mid's Park
Local visitors bureau has placed reminders around Lake Placid

“We’re doing just about everything humanly possible to try and guarantee the safety of the staff and of our guests. But there’s more than just that. We need employees to participate. I feel we are probably protecting the staff better than anybody in the country while they’re at work, but we can’t guarantee protection when employees are not here. That’s where the staff have to be diligent and smart. If an employee picks up the virus, they can bring it home to their parents, siblings, grandparents, friends and neighbors. That’s irresponsible. That’s how it spreads. That’s why it gets out of control. We all need to do our part. When coming in contact with other people, wear a mask, use hand sanitizer, practice social distancing, and wash your hands frequently. It’s best to avoid congregations of large numbers of people. Don’t go to a party. No one’s immune from this. Everyone has to take charge of this themselves.”